Hair and Beauty Salons
A full diary.
Happy clients.
Zero no-shows.
Solara answers calls while you work, books appointments, sends reminders, and reactivates lapsed clients. Your team focuses on the clients in the chair.
Annual revenue per loyal client
£480
£65
Average salon visit value
8 to 12
Weeks between average client visits
£480
Annual revenue per loyal client
30%
No-show rate without reminders
How Solara helps
Built for salons
that are always busy.
Answers calls during appointments
Solara picks up every call while your stylists and therapists are with clients, so no booking is ever missed.
A salon that answers every call books more appointments than one that relies on clients to call back or book online.
Direct appointment booking
Solara checks your availability and books appointments directly into your salon management system, no manual entry needed.
Removing the friction of booking means more clients follow through and fewer slots go unfilled.
Appointment reminder SMS
Solara sends automated SMS reminders 24 and 48 hours before each appointment, reducing no-shows significantly.
A single no-show costs a salon between £40 and £120 in lost revenue. Reminders pay for themselves within days.
Lapsed client reactivation
Solara identifies clients who have not visited in 8 to 12 weeks and sends a personalised SMS with a special returning-client offer.
Reactivating a lapsed client costs far less than acquiring a new one. A single campaign can fill a week of appointments.
Seasonal promotion campaigns
Solara sends targeted SMS campaigns to your client base ahead of key dates: Christmas, Valentine's Day, Mother's Day, and summer.
Proactive outreach fills your diary before the busy season, not during it when it is already too late.
Post-visit review requests
Solara sends a follow-up SMS after each visit asking the client to leave a Google review, with a direct link.
Salons with more five-star reviews rank higher on Google Maps and attract more walk-in and organic bookings.
Real scenarios
Appointments booked.
Clients who return.
Scenario 1
A client calls to book a colour appointment while all stylists are busy
Without Solara
The call rings out. The client books with a salon down the road that answers.
With Solara
Solara answers, checks availability, and books the appointment for next Thursday at 2pm.
£85 colour appointment secured
Scenario 2
60 clients have not visited in 10 weeks
Without Solara
They drift away. No one has time to call them individually.
With Solara
Solara sends: 'We have not seen you in a while. Book this week and get 15% off your next treatment.'
15 to 20 rebookings from a single campaign
Scenario 3
Christmas is six weeks away
Without Solara
The diary fills up slowly. Some peak slots go unfilled.
With Solara
Solara sends a Christmas campaign to all clients: 'Book your Christmas blow-dry before slots fill up.' The diary is full within 48 hours.
Peak season revenue maximised
Fill your diary this week.
We'll show you how Solara answers calls and books appointments for your salon.
Get a demo for your salonMonthly or annual billing. Live within 48 hours. All prices exclude VAT.
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